B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- brand awareness rate for Victoria's Secret (2023)
In the United States, 87% of fashion enthusiasts who enjoy shopping online are aware of the Victoria's Secret brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista (likely, via bfuturist.com)
Primary
Tier C
https://bfuturist.com/retail-tips/product-recommendations/victorias-secret-body-mist-and-lotion/ ↗
Source Article
Why Victoria's Secret is Essential for Beauty Businesses in 2024: Tapping into European Growth
Why Victoria’s Secret is Essential for Beauty Businesses in 2024: Tapping into European Growth
Even those far removed from the fashion world have heard of the famous Victoria’s Secret Fashion Show. Glamorous Angels walking the runway will never not be a sight that leaves everyone in the room in abso…
Original Research
Statista (likely, via bfuturist.com)
· Original study ↗
Methodology
Share of US fashion enthusiasts who shop online aware of the brand; likely from Statista brand awareness data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Victoria's Secret: 87% brand awareness rate. Source: Statista (likely, via bfuturist.com) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/victorias-secret-us-brand-awareness-2023
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<blockquote cite="https://lighthousedata.io/data/victorias-secret-us-brand-awareness-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- brand awareness rate for Victoria's Secret<br><small>Source: Statista (likely, via bfuturist.com) (2023) · <a href="https://lighthousedata.io/data/victorias-secret-us-brand-awareness-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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