B
Evidence Grade B
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87%
87% -- brand awareness rate for enterprise and B2B marketers (2025)
87% of enterprise and B2B marketers credited content marketing with building brand awareness according to the Content Marketing Institute's 2025 annual benchmark study.
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Lighthouse Research Team
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Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
Content Marketing Institute
Primary
Tier A
https://www.therankmasters.com/insights/vendors/best-enterprise-content-marketing-agencies ↗
Source Article
Best Enterprise Content Marketing Agencies
In its 2025 B2B research, the Content Marketing Institute's annual benchmark study found that 87% of enterprise and B2B marketers credited content marketing with building brand awareness, while only 49% said it drove sales or revenue, the exact gap that separates a competent agency from a great one.…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute's annual benchmark study
Methodology documented
Segmentation
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enterprise and B2B marketers: 87% brand awareness rate. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-institute-2025-research
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<blockquote cite="https://lighthousedata.io/data/content-marketing-institute-2025-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- brand awareness rate for enterprise and B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/content-marketing-institute-2025-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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