B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- brand awareness rate for NCAA Basketball sponsorships (2025)
According to SponsorPulse data, NCAA Basketball delivers 61% top-tier awareness for sponsors.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SponsorPulse
Primary
Tier B
https://www.sponsorpulse.com/insights/beyond-the-bracket-ncaa-march-madness-sponsorship-on-the-rise ↗
Source Article
Beyond the Bracket: NCAA March Madness Sponsorship on the Rise
Beyond the Bracket: NCAA March Madness Sponsorship on the Rise
March Madness is more than buzzer-beaters and brackets—it’s one of the most powerful brand stages in sports. In this article, we explore how NCAA Basketball is delivering unmatched impact for sponsors through high engagement, cultural re…
Original Research
SponsorPulse
· Original study ↗
Methodology
According to SponsorPulse data
Methodology documented
Segmentation
IndustrySports
RegionNorth America
Channelevents
Cite this stat
Plain Text
NCAA Basketball sponsorships: 61% brand awareness rate. Source: SponsorPulse (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ncaa-basketball-sponsor-awareness
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<blockquote cite="https://lighthousedata.io/data/ncaa-basketball-sponsor-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- brand awareness rate for NCAA Basketball sponsorships<br><small>Source: SponsorPulse (2025) · <a href="https://lighthousedata.io/data/ncaa-basketball-sponsor-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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