B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
98%
98% -- brand awareness rate for Samsung (Indonesia) (2025)
Samsung achieved a brand awareness rate of 98% in Indonesia in the Best Southeast Asia Brands 2025 report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Asia-Pacific
Primary
Tier A
https://www.campaignindonesia.id/article/50-merek-teratas-indonesia-2025/1925464 ↗
Source Article
50 merek teratas Indonesia 2025
Samsung berhasil meraih posisi sebagai merek paling disukai konsumen di Indonesia, mengalahkan platform perjalanan Traveloka dan favorit otomotif Honda dalam daftar Best Southeast Asia Brands 2025 dari Campaign Asia-Pacific. Raksasa teknologi ini meraih posisi teratas dengan Best Brand Score sebesar…
Original Research
Campaign Asia-Pacific
· Original study ↗
Methodology
Campaign Asia-Pacific Best Southeast Asia Brands 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Samsung (Indonesia): 98% brand awareness rate. Source: Campaign Asia-Pacific (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsung-brand-awareness-indonesia-2025
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<blockquote cite="https://lighthousedata.io/data/samsung-brand-awareness-indonesia-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- brand awareness rate for Samsung (Indonesia)<br><small>Source: Campaign Asia-Pacific (2025) · <a href="https://lighthousedata.io/data/samsung-brand-awareness-indonesia-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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