Click Through Rate Decline
Statistics & Benchmarks

Verified click through rate decline data across 4 regions. Sourced from primary research and validated with evidence grading.

103 data points · 4 regions · Updated 2026-10-02

Compare by Region

Global Region

57 stats
Informational search queries on the 50+ SEO client sites managed by Elite Mantra marketing
20.000000%
Percentage 2026
Top-ranking pages with AI overviews Media
34.500000%
Percentage 2024
Organic search results in AI-enhanced searches marketing
61.000000%
Percentage 2026
Google AI Overviews (position #1 organic results) marketing
58.000000%
Percentage 2026
Google AI Overviews (position #1 results) marketing
58.000000%
Percentage 2026
AI Overviews (Google) marketing
58.000000%
Percentage 2026
Pages affected by AI Overviews (Google) marketing
34.500000%
Percentage 2026
Google AI Overviews marketing
15.000000%
Percentage 2026
Google paid search with AI Overviews marketing
68.000000%
Percentage 2025-09
Google paid search marketing
68.000000%
Percentage 2026
Google AI Overviews marketing
58.000000%
Percentage 2025
organic search results (AI answers impact) marketing
10.000000%
Percentage 2026
Google AI Overviews marketing
47.000000%
Percentage 2025
Google AI Overviews informational queries marketing
34.500000%
Percentage 2025
Pages cited in AI Overviews marketing
30.000000%
Percentage 2025
Alibaba marketing
75.000000%
Percentage 2025
Google position one results (queries with AI Overview) Media
30.000000%
Percentage 2026
Google AI Overviews (top-ranking organic pages) marketing
34.500000%
Percentage 2026
Google organic search results with AI Overviews marketing
61.000000%
Percentage 2025
Google Search results below AI Overview Media
58.000000%
Percentage 2025
Non-branded informational search keywords marketing
19.980000%
Percentage 2025
Google search results with AI-generated summaries marketing
47.000000%
Percentage 2025
Google Search top organic result (US) marketing
34.500000%
Percentage 2025
Top-ranking organic page when Google AI Overviews present marketing
34.500000%
Percentage 2026
Position #1 organic search result when an AI Overview appears marketing
34.500000%
Percentage 2025
Top-ranking pages excluded from Google AI Overviews marketing
61.000000%
Percentage 2025-09
#1 organic search result (when Google AI Overview is present) marketing
34.500000%
Percentage 2026
Email marketing marketing
10.000000%
Percentage 2020
eCommerce website affected by Google title rewrite update marketing
0.700000%
Percentage 2021-09
Google informational queries marketing
50.000000%
Percentage 2026
Google AI Overview brand-cited pages marketing
61.000000%
Percentage 2026
top-ranked pages (Google AI Overviews) marketing
58.000000%
Percentage 2026
Sites ranking first beneath AI-generated summaries marketing
79.000000%
Percentage 2025
Google Search marketing
34.500000%
Percentage 2025
Google Ads travel vertical marketing
14.000000%
Percentage 2025
top-ranked organic search results marketing
58.000000%
Percentage 2025
Google AI Overviews top organic result marketing
58.000000%
Percentage 2025
News publishers desktop search position 1 marketing
56.100000%
Percentage 2025
LinkedIn text-only posts marketing
32.000000%
Percentage 2025
generative search results marketing
15.500000%
Percentage 2026
Google Search marketing
61.000000%
Percentage 2025
top-ranking Google pages when AI Overviews appear marketing
34.500000%
Percentage 2025
Non-cited organic results under AI Overviews marketing
61.000000%
Percentage 2025
Google search position one results marketing
58.000000%
Percentage 2025-12
URLs exceeding 60 characters marketing
15.000000%
Percentage 2025
Position #1 organic search results (Google AI Overviews present) marketing
34.500000%
Percentage 2025
Google queries with AI Overviews and featured snippets marketing
37.000000%
Percentage 2025
Non-branded informational Google searches with AI Overviews marketing
20.000000%
Percentage 2025
Brand cited AI Overview marketing
61.000000%
Percentage 2026
Google organic search results marketing
30.000000%
Percentage 2024-2026
Mail Online organic search (top-performing keywords with AI Overviews) marketing
56.000000%
Percentage 2025
Google search results in Poland (after AI Overviews launch) marketing
19.400000%
Percentage 2025
Traditional organic results for queries with Google AI Overview marketing
61.000000%
Percentage 2025
Google Search marketing
30.000000%
Percentage 2025-2026
Top-ranking organic search pages marketing
58.000000%
Percentage 2026
Top-ranking organic pages (with AI Overviews) marketing
34.500000%
Percentage 2026
Google position 1 organic results with AI Overviews marketing
34.500000%
Percentage 2025-03

US Region

1 stat
Google search results with AI Overviews (Seer Interactive study) Media
38.000000%
Percentage 2025

EMEA Region

1 stat
Google Search top organic results (with AI Overviews) Media
58.000000%
Percentage 2026

APAC Region

1 stat
Top-ranked organic search pages Media
79.000000%
Percentage 2025

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