B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- click through rate decline for Email marketing (2020)
Email marketing click-through rate is down almost 10% over the past two years according to an unofficial survey of over 100 marketing professionals.
- Unofficial survey
- Stated as 'down almost 10%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ID Lab Global
Primary
Tier C
https://idlabglobal.com/articles/top-5-energy-marketing-trends-in-2020/ ↗
Source Article
Top 5 Energy Marketing Trends in 2020 - ID Lab Global
In 2020 it’s game on for utility marketers. With pressure from utility leaders to generate incremental revenue, customers demanding whole new types of engagement; and the expectations of regulators and shareholders to be good corporate citizens, utility marketers are under more pressure than ever to…
Original Research
ID Lab Global
· Original study ↗
Methodology
Unofficial survey of a marketing group with over 100 marketing professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing: 10% click through rate decline. Source: ID Lab Global (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-decline-10-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-decline-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- click through rate decline for Email marketing<br><small>Source: ID Lab Global (2020) · <a href="https://lighthousedata.io/data/email-ctr-decline-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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