B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34.5%
34.5% -- click through rate decline for Top-ranking pages with AI overviews (2024)
According to an Ahrefs study cited by Volume Nine, top-ranking pages with AI overviews saw a 34.5% lower average CTR.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://www.v9digital.com/insights/organic-traffic-declining/?utm_source=twitter&utm_medium=social&u… ↗
Source Article
Is Your Organic Traffic Declining? Start Here - Volume Nine
If your organic traffic is down, first panic. Just kidding…kind of. But once your mini panic attack subsides, it’s time to get into the data — because that’s where you can diagnose what’s going on and figure out what you need to do to turn it around.
Many times, the root cause is a more classic SEO …
Original Research
Ahrefs
· Original study ↗
Methodology
Decrease in average click-through rate for top-ranking pages when AI overviews are present; cited by Volume Nine from an Ahrefs study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Top-ranking pages with AI overviews: 34.5% click through rate decline. Source: Ahrefs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-top-ranking-pages-ctr-decline
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-top-ranking-pages-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decline for Top-ranking pages with AI overviews<br><small>Source: Ahrefs (2024) · <a href="https://lighthousedata.io/data/ai-overviews-top-ranking-pages-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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