20%
20% -- click through rate decline for Informational search queries on the 50+ SEO client sites managed by Elite Mantra (2026)
Informational search queries across 50+ managed SEO client sites have lost 20-40% of their click-through rate due to AI search summaries answering queries directly in search results.
- Based on observational data across 50+ client sites managed by Elite Mantra
- Reported as a range (20-40%)
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Source reports a range of 20-40%; midpoint (30%) extracted per normalization rules. Based on the agency's first-party observational data across 50+ managed client sites attributed to AI-generated search summaries answering informational queries directly in results pages; no formal methodology disclosed.
<blockquote cite="https://lighthousedata.io/data/informational-query-ctr-decline-ai-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate decline for Informational search queries on the 50+ SEO client sites managed by Elite Mantra<br><small>Source: Elite Mantra (2026) · <a href="https://lighthousedata.io/data/informational-query-ctr-decline-ai-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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