Marketing Research Data Directory

184 verified statistics with evidence grades, primary source citations, and transparent methodology. Every stat independently reviewed and freshness-tracked.

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98%
Open Rate
SMS
2025 · Help
Grade B 58/100 email
376,000,000,000
Number Of Emails Sent Daily
emails sent daily
2025 · optinmonster.com
Grade B 56/100 email
95,654
Email List Growth
OptinMonster users
2023 · Optinmonster
Grade B 56/100 email
44.3%
Marketing Percentage
personalized emails
2024 · Collabstr
Grade B 56/100 email
77%
Preference For Email Contact
B2B buyers
2025 · WebFX
Grade B 56/100 email
3.2%
Revenue Increase From Automated Emails
automated emails
2023 · optinmonster.com
Grade B 55/100 email
28%
Prospecting Leads From First Follow-up Email
prospecting leads
2025 · sopro.io
Grade B 55/100 email
70.9%
Email Open Rate
transactional emails
2026 · bing.com
Grade C 55/100 email
2%
Good CTR Range
Email Marketing
2026 · Salesforce
Grade C 53/100 email
5%
Good CTR Range
Email Marketing
2026 · Salesforce
Grade C 53/100 email
41%
Audience Behavior
email views
2022 · U.S. Centers for Disease Control and Prevention
Grade C 53/100 email
81.5%
Quiz Completion Rate
Online quizzes
2021 · martech360.com
Grade C 53/100 email
43.38%
Marketing Percentage
emails with subject lines between 61 and 70 characters
2024 · getresponse.com
Grade B 52/100 email
38%
Email List Size Growth Rate
UK charities
2020 · comScore
Grade C 52/100 email
2.33%
Email Avg Bounce Rate 2024
Email Marketing
2024 · Omnisend / GetResponse / Mailchimp Email Benchmarks 2024
Grade C 52/100 email
5%
Email Revenue Share
UK charities
2020 · FasterCapital
Grade C 51/100 email
87%
Email Marketing Importance
business leaders
2026 · Twilio
Grade C 51/100 email
2
Klickfrekvens
Click-through rate: e-commerce
2026 · bing.com
Grade C 51/100 email
30
Öppningsfrekvens
Open rate: e-commerce
2026 · bing.com
Grade C 51/100 email
36x
Email Marketing ROI
Email marketing — global average
2024 · Litmus 2024 State of Email Report
Grade C 50/100 email
8.73%
Return On Investment
GetResponse
2026 · GetResponse
Grade C 50/100 email
10
Conversion Rate
average email campaigns
2025 · Grow and Convert
Grade C 50/100 email
7
Revenue Per Recipient
top 10% email campaigns
2025 · bing.com
Grade C 50/100 email
5
Order Rate
top 10% email campaigns
2025 · bing.com
Grade C 50/100 email
40x
Email Marketing ROI Per Dollar Top 2024
Email Marketing
2024 · Omnisend / GetResponse / Mailchimp Email Benchmarks 2024
Grade C 50/100 email
28,000
Newsletter Subscriber Count
Intercom The Ticket newsletter
2024 · Intercom
Grade C 49/100 email
2.5%
Click Through Rate
high-volume sending sectors
2026 · Inner Spark Creative
Grade C 49/100 email
2.4%
Conversion Rate
B2B brands via email marketing
2025 · keywordme.io
Grade C 49/100 email
52%
Importance Of Email Marketing To Businesses
businesses
2025 · Flexera
Grade C 49/100 email
92
Email Open Rate
percentage: Windows users
2026 · tweakers.net
Grade C 49/100 email
2.62%
Click Through Rate
industry average
2025 · Lodging Interactive
Grade C 49/100 email
19.8%
Email Open Rate
Email marketing — food and beverage industry
2024 · Mailchimp Email Marketing Benchmarks 2024
Grade C 49/100 email
8.38%
Google Ads Average Click-through Rate
Google Ads – Non Profit
2024 · AgencyAnalytics
Grade C 49/100 email
5.63%
Email Avg Click To Open Rate 2024
Email Marketing
2024 · Omnisend / GetResponse / Mailchimp Email Benchmarks 2024
Grade C 49/100 email
47.1%
Transactional Email Open Rate
Email marketing — transactional emails
2024 · Mailgun Transactional Email Report 2024
Grade C 49/100 email
5.2%
Click Through Rate
Global email marketing (20 industries, 20 countries)
Q1 2012 · Epsilon and the Direct Marketing Association
Grade C 49/100 email
2.78%
Click Through Rate
Financial sector
2026 · Banca y Negocios
Grade C 49/100 email
2.8%
Click Through Rate
healthcare email campaigns
2025 · GrowthSpree
Grade C 49/100 email
22.36%
Email Opener Rate
France email marketing sector
2014 · badsender.com
Grade C 48/100 email
28.9%
Email Open Rate
Email marketing — nonprofit sector
2024 · FroggyAds
Grade C 48/100 email
0.45%
Email Bounce Rate
Email marketing — all industries average
2024 · Mailchimp Email Marketing Benchmarks 2024
Grade C 47/100 email
0.35%
Email Bounce Rate
Financial sector
2026 · clickdimensions.com
Grade C 46/100 email
1.68%
Click Through Rate
Software/IT sector
2026 · bworldonline.com
Grade C 46/100 email
2.12%
Click Through Rate
Marketing sector
2026 · clickdimensions.com
Grade C 46/100 email
$7
Keyword CPC Cold Email Outreach Nl
cold email outreach
2025-2026 · DataForSEO
Grade C 46/100 email
3.37%
Click Through Rate
Entertainment sector
2026 · clickdimensions.com
Grade C 46/100 email
19%
Percentage Of Businesses Focusing On Promotional Emails
Canadian businesses
2022 · 중소기업중앙회
Grade C 46/100 email
760%
Revenue Increase
segmented campaigns
2025 · topmostads.com
Grade C 46/100 email
7%
Email Open Rate
cold emails
2024 · smartblogger.com
Grade C 46/100 email
104%
Email Increase
employees
2026 · 199it.com
Grade C 46/100 email
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