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7,523 currently serving statistics with evidence grades and source citations. Each stat is freshness-tracked; serving eligibility is checked before display.
Use this directory to find currently serving marketing statistics with evidence grades, source citations, and freshness checks before you cite a number.
Top-quartile cold email campaigns achieve a reply rate of 5.5% or higher according to 2026 benchmarks.
- Reported as a threshold (5.5%+).
Established email outreach campaigns have a benchmark click-through rate of 30% and up.
- Target benchmark is '30% and up' for established email campaigns
eSalesClub offers an 85% email deliverability guarantee for its audiologist contact database.
- Vendor-provided deliverability guarantee
According to the current DBIR evaluation, the median click rate for email-based phishing simulations is approximately 1.4 percent.
- Represents median click rate in phishing simulations, not standard marketing emails
Automated email flows generate approximately 41% of total email revenue across over 183,000 ecommerce accounts benchmarked by Klaviyo.
- Described as an approximation ('circa il 41%')
- Dataset is denominated in USD and skewed towards the Anglo-Saxon market
Hunter.io MCP achieves 95%+ SMTP verified-email deliverability at its strict verifier tier.
- Applies specifically to the strict verifier tier
- Represents SMTP deliverability (95%+)
The actual share of automated emails sent is 2.6%.
A 2025 analysis of 8.4 million B2B cold email sequences found that static list sends generated an average reply rate of 3.2%.
The average email click rate for B2B businesses is 4%.
- Benchmarks include data from B2B mega-giants across various industries
Email is accountable for about 60% of Neleman Wijnen's total turnover.
- Stated as an approximation ('about 60%')
The median cross-industry email open rate for MailerLite campaigns was 43.46% in 2025.
- Calculated as a median rather than a mean across campaigns
- Subject to inflation from Apple Mail Privacy Protection (MPP) auto-opens
86% of webinar registrations originate from email.
Apollo has an email bounce rate of 1.67% based on a test of 300 prospects.
The average email click rate across associations was 2.68% in 2025.
Email achieves an average response rate of 0.12% according to the ANA 2025 Response Rate Report.
Joe & The Juice achieved a 74% open rate on loyalty offers powered by Rokt mParticle.
The open/view rate for win-back email remarketing campaigns is 14%.
Conversion rates among cart abandonment emails average 2.71%.
Shipley Asia Pacific improved their email open rates by 28.6% YoY following a year-long engagement with a HubSpot Inbound Consultant.
The email open rate across the pet care industry is 37.14%.
Standard email-capture popups average a 3.67% conversion rate.
- Serves as the baseline for email newsletter form conversion rate comparisons
Mailchimp's published cross-industry dataset reported an average email open rate of 34.23% when accessed in 2026.
- privacy features and image preloading make open rates noisy
- directional diagnostic only
The benchmark email open rate for drip campaigns in financial advisor marketing in the Lima market average is 41% for 2025-2030.
- Projected benchmark metrics for 2025–2030
Elite cold email performers (top 10%) achieve a reply rate of 10% or higher according to 2026 benchmarks.
- Reported as a threshold (10%+).