B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- email open rate for Win-Back Email (2026)
The open/view rate for win-back email remarketing campaigns is 14%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (5)
Klaviyo / Omnisend
Primary
Tier B
https://owlclaw.com/benchmarks/remarketing-benchmarks/ ↗
Source Article
Remarketing Benchmarks 2026: Email, SMS & Multi-Channel Performance
Remarketing Benchmarks 2026: Email, SMS & Multi-Channel Performance
Remarketing benchmarks 2026 for email, SMS, push notifications, and multi-channel remarketing sequences — open rates, click rates, conversion rates, and revenue per message.
Updated: 2025 | OwlClaw Digital Marketing Benchmarks
What …
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https://www.amraandelma.com/
2026-08-19
Original Research
Klaviyo / Omnisend
· Original study ↗
Methodology
Source: Klaviyo / Omnisend Remarketing Report 2025
Segmentation
Industrymarketing
Cite this stat
Plain Text
Win-Back Email: 14% email open rate. Source: Klaviyo / Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/remarketing-win-back-email-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/remarketing-win-back-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email open rate for Win-Back Email<br><small>Source: Klaviyo / Omnisend (2026) · <a href="https://lighthousedata.io/data/remarketing-win-back-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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