B Evidence Grade B Graded under review Safe to Cite Current

24%

24% -- email open rate for outbound sales emails (2026)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · Harvard Business Review

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Attribution: Harvard Business Review

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

24%

Unit

Percentage

Data Vintage

2026

Entity

outbound sales emails

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

75/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Harvard Business Review Primary Tier A

Confidence: 73/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Persistence or Precision? Why Social Selling is Now Favored Over Relentless Cold Outreach

Persistence or Precision? Why Social Selling is Now Favored Over Relentless Cold Outreach The enduring argument in favor of cold calling and mass sales outreach maintains that as long as your reps stay tenacious and follow proven conventional sales practices, they’ll hit their quotas. If your seller…

Also cited by

forbes.com https://www.forbes.com/

2026-08-16

brevo.com https://www.brevo.com/

2026-08-16

Original Research

Harvard Business Review

Methodology

HBR article

Methodology documented

Segmentation

IndustryB2B RegionGlobal RoleAll marketers Channelemail

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Plain Text

outbound sales emails: 24% email open rate. Source: Harvard Business Review (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outbound-sales-email-open-rate

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<blockquote cite="https://lighthousedata.io/data/outbound-sales-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- email open rate for outbound sales emails<br><small>Source: Harvard Business Review (2026) · <a href="https://lighthousedata.io/data/outbound-sales-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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