B
Evidence Grade B
Graded
under review
Safe to Cite
Current
76.58%
76.58% -- email open rate for post-purchase emails (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76.58%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
22,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (3)
MailerLite
Primary
Tier B
https://www.mailerlite.com/blog/post-purchase-emails-examples ↗
Source Article
9 Post-Purchase Email Automation Examples and Strategies - MailerLite
Blog
Post-purchase email examples and tips to boost loyalty and sales
Christos and Aleksandra, customer support
Post-purchase emails are a powerful tool for converting one-time buyers into loyal, repeat customers.
When someone buys from your store, they're not just crossing the finish line of their …
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
Original Research
MailerLite
· Original study ↗
Methodology
Based on analysis of over 22,000 e-commerce customers of MailerLite
Segmentation
Industrymarketing
Cite this stat
Plain Text
post-purchase emails: 76.58% email open rate. Source: MailerLite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post_purchase_email_engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/post_purchase_email_engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.58%</strong> -- email open rate for post-purchase emails<br><small>Source: MailerLite (2026) · <a href="https://lighthousedata.io/data/post_purchase_email_engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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