B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34.23%
34.23% -- open rate for email campaigns (2026)
Mailchimp's published cross-industry dataset reported an average email open rate of 34.23% when accessed in 2026.
- privacy features and image preloading make open rates noisy
- directional diagnostic only
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34.23%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Mailchimp
Primary
Tier B
https://mailchimp.com/resources/email-marketing-benchmarks/ ↗
Source Article
Email Marketing Benchmarks 2026: ROI Metrics
The email marketing benchmarks that matter in 2026 are inbox placement, click-through rate (CTR), click-to-open rate (CTOR), conversion rate, qualified reply rate, revenue per delivered email, pipeline contribution, bounce rate, and spam complaint rate. Open rate remains a directional diagnostic, bu…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
brevo.com
https://www.brevo.com/
2026-08-19
Original Research
Mailchimp
· Original study ↗
Methodology
Directional trend in a consistent environment; does not prove inbox placement, interest, conversion, or revenue.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 23.4% | |
| 2026 (current) | 34.23% | +46.3% |
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email campaigns: 34.23% open rate. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-opens-2026
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<blockquote cite="https://lighthousedata.io/data/email-opens-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.23%</strong> -- open rate for email campaigns<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/email-opens-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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