B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37.14%
37.14% -- open rate for email marketing in the pet care industry (2026)
The email open rate across the pet care industry is 37.14%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37.14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
92
Sources (8)
Promodo
Primary
Tier A
https://www.promodo.com/blog/pet-industry-benchmarks-2023-2024 ↗
Source Article
Pet care marketing metrics & benchmarks for 2026 by Promodo
Content
December 23, 2025
10 mins
The pet care market is growing very fast. In 2025, it reached $188.3 billion, and over the next decade it’s expected to grow to $325.6 billion, with steady year-over-year expansion. For pet care brands, this growth also means tougher competition.
Digital channels ar…
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2026-08-03
Original Research
Promodo
· Original study ↗
Methodology
Open rate across the pet care industry.
Segmentation
IndustryB2C
Channelemail
Cite this stat
Plain Text
email marketing in the pet care industry: 37.14% open rate. Source: Promodo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-open-rate-pet-care-industry
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<blockquote cite="https://lighthousedata.io/data/email-open-rate-pet-care-industry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.14%</strong> -- open rate for email marketing in the pet care industry<br><small>Source: Promodo (2026) · <a href="https://lighthousedata.io/data/email-open-rate-pet-care-industry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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