C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
43.46%
43.46% -- email open rate median for MailerLite customers (cross-industry email campaigns) (2025)
The median cross-industry email open rate for MailerLite campaigns was 43.46% in 2025.
- Calculated as a median rather than a mean across campaigns
- Subject to inflation from Apple Mail Privacy Protection (MPP) auto-opens
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
43.46%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,600,000
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
MailerLite
Primary
Tier C
https://meisa.io/blog/average-email-open-rate-2026-benchmarks-by-industry ↗
Source Article
Average Email Open Rate: 2026 Benchmarks by Industry
Average Email Open Rate: 2026 Benchmarks by Industry
The average email open rate is 20 to 43 percent depending on the source and your industry. See 2026 benchmarks by sector and how to read your own number.
The average email open rate lands somewhere between 20% and 43% depending on which platform's…
Also cited by
dmarcguard.io
https://dmarcguard.io/blog/spf-too-many-dns-lookups/
2026-09-26
Original Research
MailerLite
· Original study ↗
Methodology
Median across 3.6 million campaigns, Dec 2024 to Nov 2025
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
MailerLite customers (cross-industry email campaigns): 43.46% email open rate median. Source: MailerLite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailerlite-average-email-open-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mailerlite-average-email-open-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.46%</strong> -- email open rate median for MailerLite customers (cross-industry email campaigns)<br><small>Source: MailerLite (2025) · <a href="https://lighthousedata.io/data/mailerlite-average-email-open-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.