C
Evidence Grade C
Graded
under review
Use with Hedging
Current
41%
41% -- email video forward increase for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
The Relevancy Group
Primary
Tier B
http://www.brafton.com/news/marketing-evolution-video-and-email-drive-content-roi ↗
Source Article
Marketing evolution: Video and email drive content ROI | Brafton
Marketing departments take note – email and video will become the next content frontier to master. The Relevancy Group found that 81 percent of marketers indicate they are at least somewhat likely to include video content in their email programs in the near future. This practice makes sense as On De…
Original Research
The Relevancy Group
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
marketers: 41% email video forward increase. Source: The Relevancy Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-evolution-video-email-drive-content-roi-41
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-evolution-video-email-drive-content-roi-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email video forward increase for marketers<br><small>Source: The Relevancy Group (2026) · <a href="https://lighthousedata.io/data/marketing-evolution-video-email-drive-content-roi-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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