C Evidence Grade C Graded under review Use with Hedging Current

32.31%

32.31% -- average email open rate for Consulting industry email campaigns (2026)

Name: Average Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · verified.email

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Attribution: verified.email View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

32.31%

Unit

Percentage

Data Vintage

2026

Entity

Consulting industry email campaigns

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (12)

verified.email Primary Tier C

https://verified.email/blog/email-marketing/what-is-good-email-open-rate ↗

Confidence: 23/100 Vintage: 2026 Channel: Wayback

Source Article

What Is A Good Email Open Rate? Boost Your Campaign Success

What Is A Good Open Rate For Email Campaign? Ever wondered why your email campaign isn’t performing as expected? The answer might be hiding in one simple metric — your open rate. An average email open rate is between 25% and 41%. Click-through rates and conversions also matter, but none of them happ…

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microserve.ca https://microserve.ca/blog/pandemic-fatigue-the-effects-on-the-workplace/

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furncmo.com https://furncmo.com/blog/furniture-product-launch-email

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blog.associationofprofessionalbuilders.com https://blog.associationofprofessionalbuilders.com/pricing-4-profit-coaching

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dmarcly.com http://dmarcly.com/industries/advertising-marketing

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Original Research

verified.email · Original study ↗

Methodology

Industry benchmark table has three unlabeled data columns, presumably from different ESP benchmark reports; column-to-platform attribution not specified in source.

Methodology documented

Segmentation

IndustryConsulting RoleAll marketers Channelemail

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

Consulting industry email campaigns: 32.31% average email open rate. Source: verified.email (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consulting-open-rate-bench-3

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consulting-open-rate-bench-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.31%</strong> -- average email open rate for Consulting industry email campaigns<br><small>Source: verified.email (2026) · <a href="https://lighthousedata.io/data/consulting-open-rate-bench-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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