B
Evidence Grade B
Safe to Cite
Dated
42.17%
42.17% -- average email open rate for cart recovery campaigns (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42.17%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
50
Methodology
30
Freshness
95
Sources (5)
Omnisend
Primary
Tier B
https://www.omnisend.com/ resources/reports/omnichannel-marketing- automation-statistics-2020/ ↗
Source Article
Marketing Automation Statistics 2020
The annual omnichannel marketing statistics reports is ready, and we’ve got the latest statistics from a year-long analysis to help you get ready for 2020.
If you would be interested to check the newest data, we released an annual ecommerce statistics report with main takeaways from 2021.
We saw a m…
Also cited by
2026-08-11
2026-08-07
Original Research
Omnisend
· Original study ↗
Segmentation
IndustryeCommerce
Channelemail
Cite this stat
Plain Text
cart recovery campaigns: 42.17% average email open rate. Source: Omnisend (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-recovery-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-recovery-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42.17%</strong> -- average email open rate for cart recovery campaigns<br><small>Source: Omnisend (2020) · <a href="https://lighthousedata.io/data/cart-recovery-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.