C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
31.86%
31.86% -- average email open rate for Italy email marketing campaigns (2024)
In Italy, the total average email open rate is 31.86% according to the GetResponse 2024 Email Marketing Benchmark.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31.86%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
GetResponse
Primary
Tier C
https://b-plannow.com/gli-strumenti-per-newsletter-piu-performanti-a-prova-di-conversione/ ↗
Source Article
Strumenti per Newsletter: Domina l'Email Marketing | B-PlanNow
In Italia più di un terzo dei destinatari apre le e-mail che riceve!
La nostra nazione è nella top 10 globale per risultati medi nazionali riferiti all’email marketing con un tasso di apertura medio totale del 31.86% (Benchmark 2024 sull’email marketing realizzato da GetResponse).
Questo numero sull…
Also cited by
2026-09-06
Original Research
GetResponse
· Original study ↗
Methodology
Total average open rate for Italy cited from GetResponse Email Marketing Benchmark 2024; article also phrases it as 'more than a third of recipients' and notes Italy is in the global top 10 for national average email marketing results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Italy email marketing campaigns: 31.86% average email open rate. Source: GetResponse (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/italy-email-open-rate-31-86-getresponse-2024
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<blockquote cite="https://lighthousedata.io/data/italy-email-open-rate-31-86-getresponse-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.86%</strong> -- average email open rate for Italy email marketing campaigns<br><small>Source: GetResponse (2024) · <a href="https://lighthousedata.io/data/italy-email-open-rate-31-86-getresponse-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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