B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30.4%
30.4% -- average email open rate for All Industries (Q2 2022)
The average email open rate across all industries was 30.4% as of June 2022.
- iOS 15 privacy features affect open rate tracking
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30.4%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (5)
Orbit Media Studios
Primary
Tier B
https://www.orbitmedia.com/blog/increase-email-open-rates-success-factors/ ↗
Source Article
How to Increase Email Open Rates: 13 Key Success Factors with Examples
Also cited by
hostinger.com
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2026-08-18
forbes.com
https://www.forbes.com/
2026-08-18
demandsage.com
https://www.demandsage.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Orbit Media Studios
· Original study ↗
Methodology
Based on analysis of 200M messages
Segmentation
Industrymarketing
Cite this stat
Plain Text
All Industries: 30.4% average email open rate. Source: Orbit Media Studios (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/increase-email-open-rates-success-factors-orbitmedia
HTML Embed
<blockquote cite="https://lighthousedata.io/data/increase-email-open-rates-success-factors-orbitmedia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.4%</strong> -- average email open rate for All Industries<br><small>Source: Orbit Media Studios (Q2 2022) · <a href="https://lighthousedata.io/data/increase-email-open-rates-success-factors-orbitmedia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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