B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

41%

41% -- email revenue share from automated flows for Ecommerce accounts on Klaviyo (2026)

Name: Email Revenue Share From Automated Flows Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · n=183,000 · Klaviyo

Automated email flows generate approximately 41% of total email revenue across over 183,000 ecommerce accounts benchmarked by Klaviyo.

Described as an approximation ('circa il 41%')
Dataset is denominated in USD and skewed towards the Anglo-Saxon market

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Attribution: Klaviyo View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

41%

Unit

Percentage

Data Vintage

2026

Entity

Ecommerce accounts on Klaviyo

Sample Size

183,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Klaviyo Primary Tier B

https://www.lucaattolini.com/email-marketing-per-ecommerce/ ↗

Confidence: 94/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Email Marketing per Ecommerce - Luca Attolini

L’email marketing per ecommerce è il sistema di comunicazione diretta che trasforma un contatto in un cliente ricorrente attraverso flow automatici, segmentazione comportamentale e campagne mirate. È l’unico canale in cui il traffico ti appartiene: nessuna piattaforma può togliertelo, aumentarne il …

Also cited by

web.archive.org https://web.archive.org/web/20260520200825id_/https://foundrycro.com/blog/ecomme…

2026-09-17

RiseUp Agency https://riseup.agency/email-automation/

2026-09-21

Acquirex https://acquirex.io/blog/ecommerce-email-marketing-flows/

2026-09-21

Instacopy https://instacopy.ai/blog/content-marketing-vs-email-marketing/

2026-09-25

Original Research

Klaviyo · Original study ↗

Methodology

Klaviyo 2026 benchmarks built on over 183,000 ecommerce accounts; flows represent only 5.3% of total sends

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Ecommerce accounts on Klaviyo: 41% email revenue share from automated flows. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-2026-flows-41-percent-email-revenue

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<blockquote cite="https://lighthousedata.io/data/klaviyo-2026-flows-41-percent-email-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- email revenue share from automated flows for Ecommerce accounts on Klaviyo<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-2026-flows-41-percent-email-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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