B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- automated flows share of email revenue for Automated email flows (Klaviyo, Italy context) (2026)
Automated email flows generate 41% (or nearly 41%) of total email revenue according to Klaviyo (2026) data cited in the guide.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Klaviyo
Primary
Tier C
https://www.lucaattolini.com/email-marketing-italia/ ↗
Source Article
Email Marketing Italia: come farlo - Luca Attolini
L’email marketing Italia è l’uso strategico della posta elettronica per vendere al pubblico italiano, un canale che nel 2026 registra un open rate medio del 44,38% (GetResponse, 2026), tra i più alti al mondo. In Italia l’email resta il territorio con il ritorno più alto e la concorrenza più distrat…
Also cited by
Luca Attolini (lucaattolini.com)
https://www.lucaattolini.com/email-marketing-tutorial/
2026-09-07
Original Research
Klaviyo
· Original study ↗
Methodology
Automated flows generate 41% of email revenue; cited from Klaviyo 2026 data, framed in the article's Italy context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automated email flows (Klaviyo, Italy context): 41% automated flows share of email revenue. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/klaviyo-automated-flows-email-revenue-share
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<blockquote cite="https://lighthousedata.io/data/klaviyo-automated-flows-email-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- automated flows share of email revenue for Automated email flows (Klaviyo, Italy context)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/klaviyo-automated-flows-email-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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