B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.68%
2.68% -- email click rate for associations (2025)
The average email click rate across associations was 2.68% in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.68%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,500
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
35
Freshness
95
Source
Higher Logic
Primary
Tier A
https://hlnewdev.wpengine.com/news/higher-logic-releases-2025-2026-association-email-benchmark-repor… ↗
Source Article
Higher Logic Releases 2025–2026 Association Email Benchmark Report | Higher Logic
New data from 1,500 associations and 2 billion emails reveals how relevance, segmentation, and automation drive email engagement.
ARLINGTON, VA — February 19, 2026 — Higher Logic just released its 2025–2026 Association Email Benchmark Report, offering the most comprehensive analyses of email perform…
Original Research
Higher Logic
· Original study ↗
Methodology
Based on data from approximately 1,500 organizations and more than 2 billion emails sent in 2025
Methodology documented
Segmentation
IndustryEducation
Company SizeAll sizes
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
associations: 2.68% email click rate. Source: Higher Logic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/association-email-click-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/association-email-click-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.68%</strong> -- email click rate for associations<br><small>Source: Higher Logic (2025) · <a href="https://lighthousedata.io/data/association-email-click-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.