B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2.62%
2.62% -- email click rate for email marketing (all industries, Mailchimp) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Mailchimp
Primary
Tier C
https://bestreviews.net/understanding-email-marketing-benchmarks/ ↗
Source Article
Understanding Email Marketing Benchmarks - Best Reviews
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Email is still one of the most effective channels to directly communicate with your customers. While social med…
Also cited by
2026-09-21
True (truesyd.com.au)
https://truesyd.com.au/blog/digital-marketing/changes-to-apple-mail-privacy-and-…
2026-09-21
Original Research
Mailchimp
· Original study ↗
Methodology
Average click rate across industries per Mailchimp benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing (all industries, Mailchimp): 2.62% email click rate. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-average-click-rate-2-62
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<blockquote cite="https://lighthousedata.io/data/email-average-click-rate-2-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.62%</strong> -- email click rate for email marketing (all industries, Mailchimp)<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/email-average-click-rate-2-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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