C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
6.25%
6.25% -- email click rate for Abandoned cart emails (2026)
Abandoned cart email flows have an average click rate of 6.25% according to Klaviyo's 2026 benchmarks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Klaviyo
Primary
Tier A
https://www.sendx.io/blog/ecommerce-email-marketing-automation ↗
Source Article
eCommerce Email Marketing Automation: Flows & Benchmarks [2026]
eCommerce email marketing automation is the practice of sending trigger-based email flows — welcome series, cart recovery, post-purchase follow-ups, win-back campaigns — automatically, based on what a customer does, instead of manually building and sending every message yourself.
The case for it is …
Also cited by
2026-09-03
Darkroom Agency
https://www.darkroomagency.com/observatory/abandoned-cart-email
2026-09-30
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Abandoned cart emails: 6.25% email click rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.25%</strong> -- email click rate for Abandoned cart emails<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/abandoned-cart-email-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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