B
Evidence Grade B
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accuracy verified by the review judge
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Recent
0.12%
0.12% -- response rate for Email (2025)
Email achieves an average response rate of 0.12% according to the ANA 2025 Response Rate Report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Association of National Advertisers
Primary
Tier B
https://www.b2bdrum.com/blog/b2b-lead-generation-2026-the-complete-playbook ↗
Source Article
The Complete Guide to B2B Lead Generation Campaigns
A complete B2B lead generation guide covering campaigns, direct mail, appointment setting, creative agency strategies, and UK sales lead qualification services.
Generating a steady pipeline of qualified leads is the single biggest challenge facing B2B marketing and sales teams today. Buying cycles a…
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2026-09-22
Original Research
Association of National Advertisers
· Original study ↗
Methodology
Average response rate according to the Association of National Advertisers' 2025 Response Rate Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email: 0.12% response rate. Source: Association of National Advertisers (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-lead-gen-response-rates
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<blockquote cite="https://lighthousedata.io/data/b2b-email-lead-gen-response-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.12%</strong> -- response rate for Email<br><small>Source: Association of National Advertisers (2025) · <a href="https://lighthousedata.io/data/b2b-email-lead-gen-response-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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