B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.2%
3.2% -- reply rate for B2B cold email sequences (static list sends) (2025)
A 2025 analysis of 8.4 million B2B cold email sequences found that static list sends generated an average reply rate of 3.2%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
Unknown
Primary
Tier A
https://onyxsend.com/blog/cold-email-automation-workflows-b2b-meetings ↗
Source Article
5 Cold Email Automation Workflows for B2B Meetings (2026)
Most B2B cold email programs run the same way: build a list, write a sequence, fire it off on a Tuesday, and wait. The list is static. The message is the same for everyone. The timing is arbitrary. When it works, teams can't explain why. When it doesn't, they blame the copy.
There's a better model —…
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buttondown.com
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2026-08-16
Original Research
Unknown
· Original study ↗
Methodology
Same as above
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B cold email sequences (static list sends): 3.2% reply rate. Source: Unknown (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/static-list-send-reply-rate
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<blockquote cite="https://lighthousedata.io/data/static-list-send-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.2%</strong> -- reply rate for B2B cold email sequences (static list sends)<br><small>Source: Unknown (2025) · <a href="https://lighthousedata.io/data/static-list-send-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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