B Evidence Grade B Graded under review Safe to Cite Current

30%

30% -- email open rate increase for resending emails (2026)

Name: Email Open Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-03

2026 · MailerLite

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Attribution: MailerLite View source

Lighthouse Research Team

Last verified: 2026-08-03 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2026

Entity

resending emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

73/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

MailerLite Primary Tier C

https://www.mailerlite.com/help/how-to-resend-a-campaign-to-those-who-did-not-open-the-original ↗

Confidence: 55/100 Vintage: 2026 Channel: Cc Extraction

Source Article

How to resend a campaign to those who did not open the original - MailerLite

Note: If you're a Legacy (Classic) user, please log in to your account to access the dedicated Legacy (Classic) Help Center. Did you know that resending your emails can increase your open rate by up to 30%? The easiest and most efficient way to resend a campaign to those who did not open the origina…

Also cited by

salesforce.com https://www.salesforce.com/

2026-08-18

forbes.com https://www.forbes.com/

2026-08-18

brevo.com https://www.brevo.com/

2026-08-18

amraandelma.com https://www.amraandelma.com/

2026-08-18

designmodo.com https://designmodo.com/

2026-08-18

Original Research

MailerLite · Original study ↗

Segmentation

Industrymarketing RoleAll marketers Channelemail

Cite this stat

Plain Text

resending emails: 30% email open rate increase. Source: MailerLite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/resending-emails-increase-open-rate

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<blockquote cite="https://lighthousedata.io/data/resending-emails-increase-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email open rate increase for resending emails<br><small>Source: MailerLite (2026) · <a href="https://lighthousedata.io/data/resending-emails-increase-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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