B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- email open rate increase for mid-sized e-commerce retailer (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
94
Sources (2)
Apte
Primary
Tier C
https://apte.ai/news/2026/01/27/mastering-email-marketing-automation-10-key-principles-for-performan… ↗
Source Article
Mastering Email & Marketing Automation: 10 Key Principles for Performance Marketers - Apte - News on Marketing
Introduction: Why Email & Marketing Automation Matters
In the fast-paced realm of performance marketing, the importance of strategic communication cannot be overstated. Email marketing, when coupled with efficient automation systems, serves as a formidable tool for businesses aiming to elevate their…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
Original Research
Apte
· Original study ↗
Segmentation
IndustryRetail
Company SizeMid-market
RoleAll marketers
Channelemail
Cite this stat
Plain Text
mid-sized e-commerce retailer: 35% email open rate increase. Source: Apte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_open_rate_increase
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<blockquote cite="https://lighthousedata.io/data/email_open_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- email open rate increase for mid-sized e-commerce retailer<br><small>Source: Apte (2026) · <a href="https://lighthousedata.io/data/email_open_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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