B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

2.71%

2.71% -- cart abandonment email conversion rate for cart abandonment emails (2026)

Name: Cart Abandonment Email Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2026 · Backlinko

Conversion rates among cart abandonment emails average 2.71%.

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Attribution: Backlinko View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

2.71%

Unit

Percentage

Data Vintage

2026

Entity

cart abandonment emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Backlinko Primary Tier A

https://backlinko.com/email-marketing-stats ↗

Confidence: 35/100 Vintage: 2026 Channel: Common Crawl

Source Article

Backlinko readers get access for 14 days. 55+ tools. - Do keyword research - Audit your local listings - Perform competitor analyses - Manage social media accounts - And much more! Newsletter Sign Up Backlinko readers get access for 14 days. 55+ tools. Chapter 1 Subject Line & Open Rate Statistics &…

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forbes.com https://www.forbes.com/

2026-08-18

amraandelma.com https://www.amraandelma.com/

2026-08-18

Original Research

Backlinko · Original study ↗

Trend Over Time

Period	Value	Change
2019	17.6%
2026 (current)	2.71%	-84.6%

Segmentation

Industrymarketing

Cite this stat

Plain Text

cart abandonment emails: 2.71% cart abandonment email conversion rate. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-email-conversion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/cart-abandonment-email-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.71%</strong> -- cart abandonment email conversion rate for cart abandonment emails<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-email-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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