B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.64%
18.64% -- cart abandonment email conversion rate for average conversion rate from cart abandonment emails (2022)
Abandoned cart emails can lead to an average conversion rate of 18.64%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18.64%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (2)
notificationx.com
Primary
Tier A
https://notificationx.com/pt/blog/write-cart-abandonment-emails/ ↗
Source Article
Como escrever os melhores e-mails de abandono de carrinho para reconquistar clientes
Você ficaria surpreso se lhe dissessemos que mais de 70% de compradores online tendem a abandonar seus carrinhos de compras logo antes Confira? E não para por aí – nos últimos anos, esse percentual vem aumentando exponencialmente, fazendo com que as empresas percam um grande número de vendas e clien…
Also cited by
ecommerceboost.io
https://ecommerceboost.io/uncategorized/email-marketing-agency-in-usa-2/
2026-09-07
Original Research
notificationx.com
· Original study ↗
Segmentation
IndustryeCommerce
Channelemail
Cite this stat
Plain Text
average conversion rate from cart abandonment emails: 18.64% cart abandonment email conversion rate. Source: notificationx.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cart-abandonment-email-conversion-rate-2022
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<blockquote cite="https://lighthousedata.io/data/average-cart-abandonment-email-conversion-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.64%</strong> -- cart abandonment email conversion rate for average conversion rate from cart abandonment emails<br><small>Source: notificationx.com (2022) · <a href="https://lighthousedata.io/data/average-cart-abandonment-email-conversion-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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