B
Evidence Grade B
Safe to Cite
Current
30%
30% -- click through rate for Established Email Campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
90
Methodology
45
Freshness
95
Sources (5)
Giant Partners
Primary
Tier B
https://giantpartners.com/email-marketing/ ↗
Source Article
Email Marketing Outreach 📤 12 Rules for More Revenues
By Jeremy Koenig | Email Marketing | Updated July 13, 2026 | 9 Min Read
Email marketing outreach (cold email) isn’t dead, it has evolved. Google and Microsoft have algorithmically tightened inbox deliverability and the rules have changed.
Introduction
Email outreach has changed more in the past thre…
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Original Research
Giant Partners
· Original study ↗
Methodology
Benchmarks for established campaigns
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Established Email Campaigns: 30% click through rate. Source: Giant Partners (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-outreach-rules-2026-clicks
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<blockquote cite="https://lighthousedata.io/data/email-outreach-rules-2026-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate for Established Email Campaigns<br><small>Source: Giant Partners (2026) · <a href="https://lighthousedata.io/data/email-outreach-rules-2026-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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