C Evidence Grade C Graded under review Use with Hedging Recent

3% -- click through rate for Google Ads (2025)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-25

2025 · Zoe Marketing & Communications

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Attribution: Zoe Marketing & Communications View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

Google Ads

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

58/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (15)

Zoe Marketing & Communications Primary Tier C

https://thezoeteam.com/blog/full-funnel-marketing-strategy ↗

Confidence: 91/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Top Tactics for a Full-Funnel Marketing Strategy

Download Your Guide to Marketing With Zoe From the first steps and your role in success to specific services, pricing and success stories, learn all about partnering with Zoe. Skip to main content Search for topics or resources Enter your search below and hit enter or click the search icon. Services…

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Adtrip https://www.adtrip.pl/post/google-ads-dla-cateringu-dietetycznego-jak-ustawic-ge…

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rule1.ai https://web.archive.org/web/20260513161640id_/https://rule1.ai/articles/ugc-ads

2026-09-28

audienzz https://web.archive.org/web/20240716130532id_/https://www.audienzz.ch/en/news/ya…

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Vertigo Agency https://vertigoagency.ro/linkedin-ads-best-practices-and-stats-is-it-worth-it/

2026-09-18

Rent Ads Agency https://rentadsagency.com/news/facebook-ads-alternatives-69/

2026-09-25

NavBoost.com https://navboost.com/serp-features-ctr/

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MyDigipal https://mydigipal.com/en/automotive/google-ads

2026-09-22

InClick https://inclick.pl/co-to-jest-pozycjonowanie-witryny/

2026-09-24

Bear North Digital https://bearnorthdigital.com/blog/google-ads-hvac-companies/

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360ROI https://360roi.co/results/b2b-saas

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Original Research

Zoe Marketing & Communications · Original study ↗

Trend Over Time

Period	Value	Change
2020	8%
2025 (current)	3%	-62.5%
2026	6.8%	+126.7%

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

Google Ads: 3% click through rate. Source: Zoe Marketing & Communications (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-click-through-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- click through rate for Google Ads<br><small>Source: Zoe Marketing & Communications (2025) · <a href="https://lighthousedata.io/data/google-ads-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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