B Evidence Grade B Graded under review Safe to Cite Recent

8% -- click through rate for Google Users (2025)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2025 · Pew Research Center

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Attribution: Pew Research Center View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

Google Users

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

Pew Research Center Primary Tier B

https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-wh… ↗

Confidence: 65/100 Vintage: 2025 Channel: Common Crawl

Source Article

SEO Is Not Dead. It Just Has Two New Roommates: AEO and GEO

Also cited by

pewresearch.org https://www.pewresearch.org/

2026-08-16

triplewhale.com https://www.triplewhale.com/

2026-08-16

searchenginejournal.com https://www.searchenginejournal.com/

2026-08-16

forbes.com https://www.forbes.com/

2026-08-16

ppc.land https://ppc.land/

2026-08-16

designmodo.com https://designmodo.com/

2026-08-16

Original Research

Pew Research Center · Original study ↗

Methodology

Pew Research Center analysis of Google browsing behavior from March 2025

Segmentation

IndustryMedia RegionGlobal RoleSEO Specialist Channelsearch

Cite this stat

Plain Text

Google Users: 8% click through rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-users-click-behavior

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-users-click-behavior" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate for Google Users<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/google-users-click-behavior" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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