C
Evidence Grade C
Graded
under review
Use with Hedging
Current
4%
4% -- click through rate for Email campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (7)
Mailchimp
Primary
Tier B
https://dataflo.io/blog/mailchimp-email-marketing-metrics ↗
Source Article
Mailchimp Email Marketing Metrics: 8 Key Metrics You Need to Track
Email marketing is a critical component of any successful digital marketing strategy, and Mailchimp is a popular email marketing platform that provides businesses with the tools to execute effective campaigns.
However, sending out emails is only half the battle. Measuring the performance of your cam…
Also cited by
McMarketing Company
https://www.mcmarketingcompany.com/10-email-analytics-every-marketer-should-trac…
2026-09-20
2026-09-24
Relo App (reloapp.co)
https://web.archive.org/web/20260307184623id_/https://reloapp.co/ultimate-guide-…
2026-09-14
AWD (Australian Web Designs)
https://web.archive.org/web/20180910140924id_/http://www.awd.com.au/blog/christm…
2026-09-22
B2BMarketingBiz.com
https://web.archive.org/web/20061020121115id_/http://www.b2bmarketingbiz.com/?co…
2026-09-16
2026-09-18
Original Research
Mailchimp
· Original study ↗
Methodology
Average for email campaigns
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Email campaigns: 4% click through rate. Source: Mailchimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-ctr-average
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<blockquote cite="https://lighthousedata.io/data/mailchimp-ctr-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- click through rate for Email campaigns<br><small>Source: Mailchimp (2026) · <a href="https://lighthousedata.io/data/mailchimp-ctr-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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