B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- email engagement frequency decline for customer (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
EmailAnalytics
Primary
Tier A
https://emailanalytics.com/how-to-use-email-analytics-to-reduce-customer-churn/ ↗
Source Article
How to Use Email Analytics to Reduce Customer Churn (2026)
Email analytics reduces customer churn by making invisible communication problems visible before they become cancellations. It tracks how quickly your team responds to each account, how frequently customers engage via email, and which accounts are showing declining communication patterns that signal…
Also cited by
emarketer.com
https://www.emarketer.com/
2026-08-16
retaildive.com
https://www.retaildive.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-16
Original Research
EmailAnalytics
· Original study ↗
Methodology
Tracked per account over rolling 30-day and 90-day windows
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer: 30% email engagement frequency decline. Source: EmailAnalytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-engagement-frequency-decline
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<blockquote cite="https://lighthousedata.io/data/email-engagement-frequency-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email engagement frequency decline for customer<br><small>Source: EmailAnalytics (2026) · <a href="https://lighthousedata.io/data/email-engagement-frequency-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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