B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click through rate decline for top-ranked organic search results (2025)
When AI-generated answers appear on a search query, the top-ranked page loses up to 58% of its clicks.
- Represents the upper bound ('up to 58%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://milleroperations.com/what-is-ai-visibility/ ↗
Source Article
- Ascent Framework
- |
- AI Visibility
What Is AI Visibility and Why Does It Matter?
The Short Version: AI visibility is your business’s ability to be discovered, understood, and recommended by AI-powered search engines like Google AI Mode, ChatGPT, Claude, Copilot, and Perplexity. Unlike traditiona…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs research on click loss when AI-generated answers appear in search results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top-ranked organic search results: 58% click through rate decline. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-answers-top-page-click-loss-58
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-answers-top-page-click-loss-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate decline for top-ranked organic search results<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-answers-top-page-click-loss-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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