B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- click through rate decline for organic search results (AI answers impact) (2026)
According to reviewed research, click-through rates fell by as much as 10% due to AI answers.
- Click-through rates fell by as much as 10% (upper bound)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seovendor.co (citing reviewed research)
Primary
Tier C
https://seovendor.co/most-ai-assistant-traffic-is-spoofed-what-seo-agencies-must-do-now/ ↗
Source Article
Most AI Assistant Traffic Is Spoofed
Original Research
seovendor.co (citing reviewed research)
· Original study ↗
Methodology
Reviewed research on CTR decline due to AI answers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organic search results (AI answers impact): 10% click through rate decline. Source: seovendor.co (citing reviewed research) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-fell-up-to-10-percent-ai-answers
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<blockquote cite="https://lighthousedata.io/data/ctr-fell-up-to-10-percent-ai-answers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- click through rate decline for organic search results (AI answers impact)<br><small>Source: seovendor.co (citing reviewed research) (2026) · <a href="https://lighthousedata.io/data/ctr-fell-up-to-10-percent-ai-answers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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