B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
47%
47% -- click through rate decline for Google search results with AI-generated summaries (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
68,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://www.navari.com/resources/navari-blogs/beyond-seo-how-ai-is-reshaping-search-content-and-cred… ↗
Source Article
Beyond SEO: How AI Is Reshaping Search, Content, and Credibility
Beyond SEO: How AI Is Reshaping Search, Content, and Credibility
AI is fundamentally changing how people find and trust information. Search engines are becoming answer engines, and visibility is no longer about ranking first. It’s about being credible enough to be cited, trusted, and surfaced in con…
Original Research
Pew Research Center
· Original study ↗
Methodology
Derived from Pew Research Center comparison of 8% vs 15% CTR
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results with AI-generated summaries: 47% click through rate decline. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summary-ctr-drop-47-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-summary-ctr-drop-47-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- click through rate decline for Google search results with AI-generated summaries<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/ai-summary-ctr-drop-47-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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