B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- click through rate decline for Google AI Overviews (2025)
When AI Overviews appear in search results, click-through rates drop by 47% to 90%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://www.ifactory.com/insights/5-predictions-for-higher-education-marketing-in-2026/ ↗
Source Article
5 Higher Ed Marketing Predictions for 2026 | iFactory
What emerged a list of opportunities hiding in plain sight for institutions ready to act. The shifts ahead in AI search, website strategy, chatbot infrastructure, and adult learner markets. There are advantages waiting to be claimed by those who move first.
Here’s what we see, and what you can do ab…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive research cited by iFactory: when AI Overviews appear in search results, organic click-through rates drop by a reported 47-90%; midpoint 68.5% extracted from the range. No collection date given; publication year of citing article used.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 47% | |
| 2025 (current) | 58% | +23.4% |
| 2026 | 34% | -41.4% |
| 2026 | 15% | -55.9% |
| 2026 | 89% | +493.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 47% click through rate decline. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-ctr-drop-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-ctr-drop-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- click through rate decline for Google AI Overviews<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/ai-overview-ctr-drop-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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