B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- click through rate decline for Top-ranking pages excluded from Google AI Overviews (2025-09)
Top-ranking pages excluded from Google AI Overviews experienced an approximately 61% lower click-through rate on queries with an Overview.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-09
Entity
Sample Size
25,100,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier C
https://atlasmarketing.ai/ai-seo/will-ai-replace-seo/ ↗
Source Article
Will AI Replace SEO? What Actually Changes in 2026
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive research based on 25.1 million organic impressions; top-ranking pages left out of the AI Overview saw ~61% lower CTR on queries where an Overview appears
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-ranking pages excluded from Google AI Overviews: 61% click through rate decline. Source: Seer Interactive (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-cited-top-pages-ctr-down-61
HTML Embed
<blockquote cite="https://lighthousedata.io/data/non-cited-top-pages-ctr-down-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- click through rate decline for Top-ranking pages excluded from Google AI Overviews<br><small>Source: Seer Interactive (2025-09) · <a href="https://lighthousedata.io/data/non-cited-top-pages-ctr-down-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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