B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
15%
15% -- click through rate decline for URLs exceeding 60 characters (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Octaria
Primary
Tier C
https://www.adomantra.com/blog/what-is-url-structure-and-its-importance ↗
Source Article
Adomantra: Internet Marketing & Award-Winning Digital Agency
What Is URL Structure and Why Is It Important for SEO?
URL structure is the organised format of a web address — comprising the protocol (https://), domain name, subdirectory path, and URL slug that together identify a specific page on the internet. For SEO, a well-structured URL helps search engines…
Original Research
Octaria
· Original study ↗
Methodology
Cited research by Octaria (2025); methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
URLs exceeding 60 characters: 15% click through rate decline. Source: Octaria (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/url-length-ctr-drop-60-chars
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<blockquote cite="https://lighthousedata.io/data/url-length-ctr-drop-60-chars" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate decline for URLs exceeding 60 characters<br><small>Source: Octaria (2025) · <a href="https://lighthousedata.io/data/url-length-ctr-drop-60-chars" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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