B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.7%
0.7% -- click through rate decline for eCommerce website (Google title rewrite case) (2021)
An eCommerce website experienced a 0.7% decline in average CTR after some of its titles were switched to H1 in Google SERPs.
- Single eCommerce website case study shared by Lily Ray
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lily Ray
Primary
Tier C
https://samuelschmitt.com/free-tools-checking-title-changes/ ↗
Source Article
Four FREE SEO tools to check for title changes in Google SERP - Samuel Schmitt
“Oh no, Google is rewriting titles in the SERP. How can I check this?” – A desperate SEO specialist, tired after a long summer of Google algorithm updates.
“Don’t worry, my friend, I found four free SEO tools checking for titles changes in the Search” – Sam, a nice guy.
Before sharing my selection o…
Original Research
Lily Ray
· Original study ↗
Methodology
Case study of one eCommerce website whose titles were switched to H1 following Google's August 2021 title generation update, shared by SEO expert Lily Ray
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce website (Google title rewrite case): 0.7% click through rate decline. Source: Lily Ray (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-title-rewrite-ctr-decline-2021
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<blockquote cite="https://lighthousedata.io/data/google-title-rewrite-ctr-decline-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- click through rate decline for eCommerce website (Google title rewrite case)<br><small>Source: Lily Ray (2021) · <a href="https://lighthousedata.io/data/google-title-rewrite-ctr-decline-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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