B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- click through rate decline for Brand cited AI Overview (2026)
Brand cited AI Overview CTR fell by 61%.
- Attributed by Search Engine Journal citing Seer Interactive
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://seovendor.co/ai-recommended-brands-drive-2-5x-more-visits-the-geo-playbook/ ↗
Source Article
AI-Recommended Brands Drive 2.5x More Visits — The GEO Playbook
Today, brand discovery looks different. Your brand in AI answers can earn trust fast and pull 2.5x more visits from local intent searches. That reach grows when AI reads place intent in your prompts. Place still shapes buyer demand, and location data and behavior cues tell AI you fit.
Table of Conte…
Original Research
Seer Interactive
· Original study ↗
Methodology
Cited via Search Engine Journal from Seer Interactive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand cited AI Overview: 61% click through rate decline. Source: Seer Interactive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-brand-ctr-fell-61
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<blockquote cite="https://lighthousedata.io/data/ai-overview-brand-ctr-fell-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- click through rate decline for Brand cited AI Overview<br><small>Source: Seer Interactive (2026) · <a href="https://lighthousedata.io/data/ai-overview-brand-ctr-fell-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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