B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- click through rate decline for Google AI Overviews (2025-2026)
Google AI Overviews reduce organic click-through rates by 47% to 58% on queries where they appear.
- Reported as part of a 47% to 58% range across studies
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025-2026
Entity
Sample Size
68,879
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center / Ahrefs
Primary
Tier A
https://proaisearch.com/ai-search-statistics/ ↗
Source Article
AI Search Statistics 2026: Data Every Business Needs
The AI search statistics 2026 compiled here trace every major platform to its primary source, giving Indian businesses the data they need to act. In late 2024, I started tracking how often content from LearnQ.ai and VEGA AI appeared in Perplexity and ChatGPT responses for education-related queries. …
Original Research
Pew Research Center / Ahrefs
· Original study ↗
Methodology
Range 47-58%; Pew Research Center July 2025 (68,879 searches) and Ahrefs February 2026
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 47% | |
| 2025 | 58% | +23.4% |
| 2025-2026 (current) | 47% | -19.0% |
| 2026 | 34% | -27.7% |
| 2026 | 15% | -55.9% |
| 2026 | 89% | +493.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 47% click through rate decline. Source: Pew Research Center / Ahrefs (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-decline-pew
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-decline-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- click through rate decline for Google AI Overviews<br><small>Source: Pew Research Center / Ahrefs (2025-2026) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-decline-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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