B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- click through rate decline for Mail Online organic search (top-performing keywords with AI Overviews) (2025)
Mail Online reported a 56% decline in CTR for top-performing keywords when AI Overviews were triggered.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mail Online
Primary
Tier C
https://www.blankboard.studio/originals/blog/google-ai-mode-search-seo-content-strategy ↗
Source Article
Google AI Mode: The Future of Search and SEO Explained
Google Just Changed Everything: What 'AI Mode' Means for Search and Content
Discover how Google’s AI Mode is changing SEO forever and what marketers must do to stay visible, trusted, and cited in the AI-first search era.
Search is no longer what it used to be.
With the rollout of Google’s AI Mode, w…
Original Research
Mail Online
· Original study ↗
Methodology
Industry study cited by Blankboard Studio; CTR decline for top-performing keywords when AI Overviews were triggered
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mail Online organic search (top-performing keywords with AI Overviews): 56% click through rate decline. Source: Mail Online (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mail-online-ctr-decline-ai-overviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mail-online-ctr-decline-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- click through rate decline for Mail Online organic search (top-performing keywords with AI Overviews)<br><small>Source: Mail Online (2025) · <a href="https://lighthousedata.io/data/mail-online-ctr-decline-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.