B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- click through rate decline for Google organic search results (2024-2026)
Click rates have fallen near 30% since May 2024 according to BrightEdge research.
- Source states 'click rates have fallen near 30% since May 2024' and later mentions 'paid CTRs fell by about one third', while row specifies Google organic search results
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier C
https://seovendor.co/ai-overviews-take-billions-of-clicks-but-which-searches-still-deliver/ ↗
Source Article
AI Overviews Take Billions of Clicks — But Which Searches Still Deliver
AI overviews changed click paths. Now you see billions of searches split traffic in new ways. Each result type therefore pulls clicks differently. Ranking position, featured snippets, query type, and device use have all changed how many clicks each search will send.
Table of Contents
Query length, p…
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge research cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search results: 30% click through rate decline. Source: BrightEdge (2024-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-decline-since-may-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-ctr-decline-since-may-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate decline for Google organic search results<br><small>Source: BrightEdge (2024-2026) · <a href="https://lighthousedata.io/data/organic-ctr-decline-since-may-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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