B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- click through rate decline for Pages cited in AI Overviews (2025)
Pages cited in AI Overviews may experience a 30% to 60% decline in click-through rate compared to traditional featured snippets.
- Early data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://www.fullcast.com/content/understanding-zero-click-searches/ ↗
Source Article
Understanding Zero-Click Searches: A RevOps Guide
Original Research
Search Engine Land
· Original study ↗
Methodology
Early data cited via Search Engine Land; CTR decline vs traditional featured snippets; range midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pages cited in AI Overviews: 30% click through rate decline. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-cited-ctr-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-cited-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate decline for Pages cited in AI Overviews<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/ai-overview-cited-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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