B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37.04%
37.04% -- click through rate decline for Google organic results with Featured Snippets (2025)
Click-through rate losses reached 37.04% when Google AI Overviews appeared alongside Featured Snippets.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37.04%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
700,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amsive
Primary
Tier B
https://digitalthriveai.com/en-us/resources/seo/ai-overview-growth/ ↗
Source Article
Google's AI Overviews have fundamentally transformed how information flows from search engines to users. What began as an experimental feature appearing in just 6.49% of searches in January 2025 now dominates over 50% of all queries by October 2025. This explosive growth--representing nearly a 700% …
Original Research
Amsive
· Original study ↗
Methodology
Amsive study of 700,000 keywords
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic results with Featured Snippets: 37.04% click through rate decline. Source: Amsive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amsive-ctr-fs-combo
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<blockquote cite="https://lighthousedata.io/data/amsive-ctr-fs-combo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.04%</strong> -- click through rate decline for Google organic results with Featured Snippets<br><small>Source: Amsive (2025) · <a href="https://lighthousedata.io/data/amsive-ctr-fs-combo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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