B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15.5%
15.5% -- click through rate decline for generative search results (2026)
Generative search may cause a 15.5% drop in click-through rates, even when search rankings hold.
- Hypothesized/estimated impact even when search rankings hold
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bounteous
Primary
Tier B
https://aiboost.co.uk/is-answer-engine-optimisation-a-fad-or-the-future/ ↗
Source Article
Is Answer Engine Optimisation a Fad or the Future?
Original Research
Bounteous
· Original study ↗
Methodology
Attributed to Bounteous report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
generative search results: 15.5% click through rate decline. Source: Bounteous (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generative-search-ctr-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/generative-search-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.5%</strong> -- click through rate decline for generative search results<br><small>Source: Bounteous (2026) · <a href="https://lighthousedata.io/data/generative-search-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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